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Privacy Policy

Last updated: March 2025

Who we are

Act On It is a product of Overlay Apps Ltd, a company registered in England and Wales. Our registered address is Unit A, 82 James Carter Road, Mildenhall, Suffolk, IP28 7DE. You can contact us at info@overlayapps.com.

This policy explains how we collect and use personal data when you visit act-on-it.co.uk or contact us through this website.

What data we collect

We collect personal data in the following ways:

  • Contact form: When you get in touch through our website, we collect your name, work email address, company name, and any message you choose to include. This data is submitted to Salesforce and stored in our CRM for the purpose of responding to your inquiry.
  • Analytics: We use privacy-first analytics software to understand how visitors use our website. This does not use cookies, does not track individuals across websites, and does not collect personally identifiable information.

How we use your data

We use the data you submit through our contact form to:

  • Respond to your inquiry or question
  • Follow up on any request for a demonstration or pricing information
  • Maintain a record of our correspondence

We do not sell your data to third parties. We do not use your data for automated decision-making or profiling.

Our legal basis for processing

We process contact form data on the basis of legitimate interests, specifically, our legitimate interest in responding to business enquiries. You are free to request deletion of your data at any time.

How long we keep your data

We retain contact form submissions for as long as is reasonably necessary to manage our customer and prospect relationships, and no longer than three years from the date of last contact.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to our processing of your data
  • Request restriction of processing
  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, contact us at info@overlayapps.com.

Cookies

This website does not use tracking cookies. Our analytics software is cookieless and GDPR-compliant by design. We do not display a cookie consent banner for this reason.

Third-party services

Contact form submissions are processed via Salesforce Web to Lead. Salesforce's privacy practices are governed by the Salesforce Privacy Statement .

Act On It, the product, is a 100% native Salesforce application. It does not transmit any data outside of your Salesforce organization.

Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of this website constitutes acceptance of any updated policy.

Contact

For any privacy-related questions or requests, contact us at info@overlayapps.com.